And yet, the email was extremely personalized, showed that Shane had done tons of homework, and that his ask was very much in line with Grant’s unique expertise and research.
#FAST EMAIL SENDER ISNT SENDING FULL#
Shane asked a bestselling author who was in full book tour mode to coach him. Note that this was actually quite a big ask. Perhaps we can grab a few minutes at your office or here in New York sometime? But most of all, I’d be delighted to get your advice on managing the whole process as well as you have. I’d love to tell you more about the book, which is provisionally titled Smartcuts, and pick your brain for one of my chapters. (It’s inspired, in fact, by XXXpersonal storyXXX.) I feel apprehensive asking you this, since I know you have plenty of opportunities to give already, but I wanted to know if, when the frenzy dissipates, you would be willing to coach me a bit on the work I’m doing for my first book? I just signed an exciting deal with HarperCollins (my editor, Hollis Heimbouch, works with Clayton Christensen and Jim Collins) for a book that I’m hoping will help a LOT of people.
I was also happy to see your book hit the Print+Ebook bestseller list in the Times Book Review last week. Subject: Shook your hand at NextJump, would love your adviceįantastic presentation at NextJump yesterday! I was thrilled to shake your hand and say “thanks” right before you ran out. These are folks you want as your mentor they also get more email than anyone you know. We drummed up the email addresses of 1,000 of the most busy businesspeople in America: 500 C- and VP-level executives from the Fortune 500, and 500 C-level execs from the Inc 500. So we put together an experiment: The Experiment However, we wanted to use a little science to explore cold email strategy for people who want to connect with important people for mentorship or advice and be able to look in the mirror and not see a douchebag. So how does one reconcile the inherent “Taker” nature of cold email with the desire to be more successful (and make the world less crappy)?Įmail tactics in posts like these give us some ideas. And yet, as Adam Grant finds in his 2013 book, Give and Take, “Givers” tend to be far more successful salespeople and engineers and entrepreneurs and humans than “Takers” who are out for themselves. The point of cold email is typically to get something out of someone else. Learn more about the bestselling book, Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, at. This story is part of the weekly Smartcuts Column.
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